As part of a two-day film festival in San Francisco, the Smithsonian Institute screened 22 different films on women and their impact throughout history. However, you don’t have to travel far to see how powerful this theme is right now. With an encouraging #MeToo movement and countless prominent female figures speaking out against sexual assault, there has been a shift towards empowering women more than ever before.
The “famous female scientists today” is a list of 22 amazing women. They have all made significant contributions to the world that we live in today.
Supporting businesses owned by those who are part of historically marginalized communities is one of the easiest ways to champion these communities and the individuals who make them up. Whether it’s discovering more Black-owned fashion brands, exploring different Asian-owned brands for your everyday essentials, or opting for gifts from BIPOC-owned businesses, supporting businesses owned by those who are part of historically marginalized communities is one of the easiest ways to champion these communities and the individuals who make them up. It’s also an excellent method to find new items.
That’s why we’ve compiled a list of 22 of our favorite women-owned beauty companies, all of which you can learn more about and support by clicking on the links below. We also heard from the founders and CEOs on how their gender has inspired or impacted their success, ranging from valuing a network of support and empathy to rethinking beauty standards that are intimately related to white supremacy and patriarchal ideals.
We keep chanting Kulfi’s praises because great eyeliner pencils are hard to come by. The brand’s kajal eyeliners are ultra-creamy, long-lasting, and pigmented, making them ideal for a blended cat-eye look. While the black and brown tones are must-haves for any cosmetic bag, the other colors (particularly the blue) are standouts and ideal for more adventurous, creative looks.
“As a South Asian woman, I didn’t envision myself in the beauty sector,” says creator Priyanka Ganjoo, “in beauty media, tastemaking, or executive teams at beauty corporations.” “I didn’t think I was attractive as a kid because I didn’t see myself in publications that promoted a Eurocentric beauty ideal.” Ganjoo founded Kulfi as a result of these experiences, as well as a shortage of cosmetic products that worked with various skin tones and undertones.
“We’re commemorating and focusing on the beauty and culture of South Asia,” Ganjoo says. She describes the brand’s introduction as a challenge to “the patriarchal vision that has been placed on women and gender-expansive people of color,” as well as a message of defining beauty via one’s own sight.
“Bloomeffects was created out of a love story and a scientific discovery,” says Kim van Haaster, the company’s creator. She remembers establishing her company the same year she found out she was expecting her daughter, and viewing the world and her brand through a new lens that made her wonder what type of world she wanted to leave her daughter in.
Today, people around the world love Bloomeffects’ award-winning beauty products for how clean, sustainable and effective they are. And personally, the Tulip Tint Lip & Cheek Balm is everything you need for those naturally flushed, glowing-from-within, no-makeup makeup days.
“Many of our products, such as our Tulip Nectar Skin Repair Body Balm, were really created out of need during my pregnancy,” van Haaster adds. “As a woman, it was even more crucial to produce safe goods that functioned and were pleasurable to use at that time.”
Danessa Myricks is a beautiful woman.
Known for her creative, colorful and radiant looks, Danessa Myricks took her chops as a professional makeup artist to start her eponymous brand, Danessa Myricks is a beautiful woman.. Focused on multipurpose products that work for everyone, her brand epitomizes versatility and accessibility.
A key example of this? The brand’s award-winning Colorfix Eye, Cheek & Lip Cream Pigment, which can be used as an eye shadow, lip color and blush — all while being waterproof and long-wearing. It’s the perfect product if you’re looking to slim down your beauty routine or rock a dewy monochrome look, which is totally in style right now.
Touchland is one of our favorite new discoveries since hand sanitizer has become an inevitable part of our everyday life. It’s a hand sanitizer that does more than simply keep your hands clean; it also keeps them soft, comfy, and smelling great. Touchland makes applying hand sanitizer a pleasure, which is really priceless. The package is straightforward and sleek, the micro-mist makes application a dream, and altogether, Touchland simply makes applying hand sanitizer a joy, which is truly priceless.
Andrea Lisbona, CEO and creator of Touchland, says, “Like many women leaders, tapping into my emotional intelligence has been important in Touchland’s success to far.” “As someone with strong ideals and an assertive personality — and as someone who considers herself courageous — I am also sympathetic and loving.” Lisbona notes that meeting her team members where they are and considering their sentiments (both in day-to-day operations and as part of Touchland’s larger shared vision) has been critical to the company’s success.
Cosmetics by Hero
For those of us with sensitive skin, introducing new products can be stressful — even when their aim is to help. That’s why we love Cosmetics by Hero and its gentle, shockingly affordable skin care products that repair your skin by working with it as opposed to against it. The brand is best known for its Mighty Patch line of products, commonly referred to as pimple patches that pull the icky out of your spots overnight so you can wake up blemish-free, without any popping or squeezing.
“The beauty and personal care sector is full with incredible women, and it’s a pleasure to have started a company where 72 percent of the crew is female,” says founder Ju Rhyu. “Women have a lot of qualities, including as intuition, listening and communication skills, and empathy – these are traits I aim to cultivate, but also value in the Hero culture….” Not only has being female-led contributed to our financial success, but it has also contributed to our strong culture.”
Briogeo was created in response to a demand for hair products that could be used on all hair types. Nancy Twine, the company’s founder, saw an opportunity to make a difference in the natural beauty market by creating clean, plant-based hair care that would not only function but also improve all hair types. Briogeo is now a cult-favorite brand recognized for its wide selection of products that work for just about everybody – our personal favorite is the Don’t Despair, Repair! Collection, which is oh-so-nourishing and actually revives dry and damaged hair.
“Like many entrepreneurs, I’ve had challenges and failures, but I never allowed those setbacks stop me from pursuing my dreams and attaining success with Briogeo,” Twine says. “With hard effort, dedication, and the appropriate mentality, every dream is feasible.”
Twine also gives recognition to her fellow beauty founders, emphasizing that success is never achieved alone. “We share business insights and celebrate one other’s victories while testing and promoting each other’s goods.” People mistakenly believe that in order to exist in the beauty sector, you must be competitive, but each company has its own unique narrative and goods, and there is place for everyone.”
Chillhouse was launched by Cyndi Ramirez-Fulton in 2017 as a one-stop shop for all things self-care in New York City, including manicures, pedicures, facials, and massages. Its initial store in SoHo is still going strong, and the brand has grown to include a complete range of items that can be enjoyed anywhere in the globe.
Chill Tips, reusable press-on nails from the company, are among our favorite press-on nails on the market. The patterns are stylish yet distinct, and the application is simple but very long-lasting – we once had a pair that lasted a month.
“Ranavat is inspired by thousands of years of rich cultural traditions built and polished by generations of women,” says creator Michelle Ranavat. The finest ingredients and great effectiveness are the focus of the brand’s super-luxe skin and hair care products. All of the formulae are created in India using organically obtained substances that have been carefully selected and extracted.
“Building a beauty business based on Ayurvedic methods makes me feel even more connected to my own ancestry, and especially to all the strong women in my life,” Ranavat says. Brightening Saffron Serum, an all-in-one serum that works for both morning and nightly face routines, is one of our favorite products from the company. It’s light yet nutritious, and it brightens the skin while also treating other issues including hyperpigmentation.
LYS Beauty is a company that specializes in cosmetics.
At just over a year old, LYS Beauty is a company that specializes in cosmetics. is already making waves as the first Black-owned clean cosmetics brand sold at Sephora. Founded by a makeup artist turned beauty business maven, Tisha Thompson is proving that you don’t need to sacrifice anything to reap the benefits of clean beauty products. She’s also filling a much-needed space in the clean beauty market for women of color in particular, who have yet to be able to access clean products that have been created for a diverse range of skin tones and undertones and that target concerns more common for women of color.
“Being a Black woman has molded my life’s experiences, and therefore my viewpoint,” Thompson explains, “so I really lean on that to guide how I want people to feel when dealing with our brand across numerous touch points.” “It’s critical that people feel seen, heard, appreciated, represented, and valued here,” says the narrator.
Thompson describes how the goal of LYS Beauty is a company that specializes in cosmetics. is to help people uncover their inner confidence — the confidence that’s often needed to exist and thrive as a woman. “I cling to my personal experiences as well as those of my family, friends, team and customers to determine the best steps for this brand — from product innovation to selecting the brands we collaborate with.”
Smart Melanin Beauty was created by co-founders Alice Lin Glover and Marie Kouadio Amouzame, who founded Eadem, a skin care line created by and for women of color. Smart Melanin Beauty is a technology and procedure that prioritizes the skin care requirements of people of color. It is “developed by women of color chemists, verified by women of color dermatologists, and tested on skin of various hues.” This indicates that the brand’s products include no lightening or bleaching chemicals, are all safe to use during pregnancy and breastfeeding, and exceed FDA standards. The Milk Marvel Dark Spot Serum, which is formulated specifically to fade dark spots and prevent new ones from forming on skin of color, is one of the brand’s most popular products.
“As women, we’re constantly bombarded with language that tells us we’re not good enough – slim enough, gorgeous enough, young enough, desirable enough. “We experience that tenfold as women of color because we often don’t fit (and can never fulfill) Western notions of beauty,” Glover explains.
“We created our brand on the notion that women of color are not only sufficient, but also attractive in their current state. Everything we do, from commercial castings to non-bleaching product formulas to commissioning writings by women of color, supports and promotes that concept, so that honoring women of color as they are becomes the new normal.”
The well-known cosmetics company has been active for more than two decades and shows no signs of slowing down. “Tarte was born out of my passion for beauty,” says Maureen Kelly, the company’s creator and CEO. “My identity as a woman has impacted so much of my path.”
Tarte offers a super-wide selection of products – there’s certainly something for everyone, whether it’s the brand’s award-winning Shape Tape concealer or their 4-in-1 mascara (one of our holy grail items). Tarte just reintroduced its debut product, a dewy, water-infused cheek stain that goes nicely with the current trend of natural, glowy makeup. And they did it just because thousands of Tartelettes (as the brand’s admirers are known) requested it.
Kelly notes that as a woman who has directly experienced and observed the power and rewards of financial independence, she wanted to ensure that other women could as well. Kelly is accomplishing precisely that with initiatives including Tarte’s $150,000 Small Business Awards Program, Big Ego Girl’s Scholarship Fund, and Heart to Tarte awards. “I am pleased to be a woman, and I am proud to have started and continue to manage a great company that celebrates and encourages all facets of women every day,” she says.
Look no further if you’re seeking for the most cheap, high-quality eye shadows we’ve ever seen. Juvia’s Place was founded by Chichi Eburu in response to a demand for cosmetics that complimented her dark skin tone. The result is makeup that is richly pigmented, frequently brilliantly colored, and flattering to all skin tones, but especially to darker complexion tones.
Because of how fantastic Juvia’s Place’s eye shadow palettes are — notably, the Nubian Eyeshadow Palette — a warm-toned fantasy where every single hue is a winner — the company has long maintained a treasured space in our beauty bag.
If you love the simultaneously bold yet minimal makeup favored by Gen Z, we’re here to introduce you to your new favorite makeup brand. Born from the idea of creating a cosmetic product that would replicate natural-looking freckles, today Stupid Beauty offers a whole suite of clean beauty products that are also a ton of fun. Our must-try product is the Best of Freck Duo, which includes the Freck OG faux freckle pen and the brand’s lip and cheek tint, which pair perfectly together for a natural, sun-kissed look.
“As a cis-identifying woman, who admittedly appears younger, it’s tough to be taken seriously as a founder, business owner and champion of all voices,” says Freck founder and CEO Remi Brixton. “I am grateful for the other trailblazing badass women, and other marginalized community leaders, for making space for me and others to build businesses. It’s that foundation that has led to building Stupid Beauty to have a strong voice and an undeniable attitude that champions all — that I’m so proud of.”
If you’re interested in beauty, you’ve probably heard of the original Beautyblender cosmetic sponge, a product that revolutionized makeup application for both amateurs and pros throughout the globe. Given creator Rea Ann Silva’s history as a Hollywood makeup artist, the company’s success, especially among professional MUAs, should come as no surprise.
Since its inception, the brand has grown to include a whole range of complexion products, including the Bounce Always On Radiant Skin Tint, which is one of our faves. It’s the right sort of product to apply with a wet makeup sponge, which makes sense for the brand. It’s a lightweight skin tint with a stunning radiant, buildable finish.
Amy Liu quit her work as a beauty executive to establish the brand she couldn’t find anywhere else after years of battling with clinical-feeling cosmetic products owing to sensitive skin and dermatitis. “As a mother of three, I understand that it takes a community to raise a child, and starting a company is no different,” Liu says. “It’s similar to being a first-time mother to be a first-time entrepreneur.” You’re filled with anxiety and worry, and you care deeply, but you’re not sure whether you’re doing a good job. Thankfully, my ties with other entrepreneurs have provided me with a sense of community and support.”
Tower 28 is fast becoming our go-to brand for beauty essentials that are nontoxic, nonirritating, vegan, and cruelty-free. Tower 28 nails elegant items that are also excellent for you and your complexion, from its ShineOn Lip Jelly to the BeachPlease Luminous Tinted Balm. The brand’s SOS Daily Rescue Facial Spray is a delight for healing red or irritated skin, and it’s one of our holy grails.
“I’m very fortunate to work with a group of the brightest, most creative ladies I’ve ever met,” Liu says. “They’re all crucial to Tower 28’s success.”
Tatcha is a long-time favorite of ours, and for good reason: it’s one of the most popular skin care products. The products are simple but effective, kind to all skin types, and a pleasure to use. Vicky Tsai, the company’s founder, founded Tatcha after visiting Japan in pursuit of a more holistic approach to beauty that may assist her with her severe dermatitis. Many of the components and formulae utilized in Tatcha products today are inspired by the rituals and substances she learnt about.
“It’s always been vital to me as a woman, a mother, and an entrepreneur that Tatcha uplifts all women,” Tsai adds. “Every day, I am proud to be a part of a business that cares about women, promotes female leaders, and finances girls’ education throughout the globe via our Beautiful Faces, Beautiful Futures education fund,” she says. She also emphasizes that as a mother, the ability to influence the lives of young girls is limitless, and that via this effort, we can “teach the world that beauty is much more than simply skin deep.”
Holly Thaggard, the creator of Supergoop, founded her company over 15 years ago, at a period when regular sunscreen usage was uncommon. With Supergoop, she wanted to do two things: change people’s perceptions of sunscreen (it’s not simply a thick, gloopy lotion you wear only at the beach) and assist individuals lower their risk of skin cancer by applying sunscreen on a daily basis.
Supergoop’s groundbreaking products were among the first to demonstrate that sunscreen may be lightweight, makeup-friendly, and easy to apply. Its Unseen Sunscreen SPF 40 and Superscreen Daily Moisturizer SPF 40 are two winners, however we have yet to sample anything from the company that we don’t like. Supergoop’s products are also reef-safe, cruelty-free, and produced with natural ingredients.
Playa debuted in 2017 with only five items, dubbed the “daily basic regimen for every hair type” by the company. After a few of years, it’s expanded to include a complete line of hair care products in addition to body care. However, the brand’s easygoing, simple, and utilitarian ethos has remained unchanged.
“I worked as a fashion stylist in NYC before starting Playa in 2017,” says creator Shelby Wild. “Needless to say, it was a famously fast-paced business, and one in which your appearance was front and center (particularly as a woman).” She remembers that as her profession got more demanding, she found herself with no time in the morning to go through a full-fledged beauty regimen.
“This formed the basis for Playa, which is a range of easy-to-use, everyday products that make hair care a breeze.” And we agree: Playa’s products truly do help to make your natural hair look its best, particularly for people who don’t want to cope with a complicated hair care regimen. We keep coming back to the brand’s Every Day Shampoo because it smells great (while yet being mild) and is highly powerful but soft, making it ideal for dry or damaged hair.
Recipe for Glow
The adorable Korean beauty-inspired skin care brand was founded by Christine Chang and Sarah Lee, who met while working together at L’Oréal. They realized that their shared bicultural, bilingual background and passion and knowledge of Korean beauty could only mean one thing: that they should be the ones introducing it to an American audience. While Recipe for Glow first started as an e-retailer for various Korean brands, the brand as we know it today launched in 2017.
Recipe for Glow’s products utilize proven active ingredients from different superfruits to create skin care products that truly do keep your skin glowing. Whether it’s the cult-fave sleeping mask that launched the brand into the mainstream or its nourishing hyaluronic serum with plum-derived ingredients, you can’t go wrong with any of the skin care goodies, which work just as well as how darned cute the packaging is.
On social media, Dae’s ethereal, completely lovely items have been tough to ignore. Amber Fillerup-Clark launched Dae, a clean hair care company she defines as “a really loving and compassionate brand that is accessible and approachable to everyone,” attributes she wishes to represent herself.
The company is situated in Arizona, which is also where Fillerup-Clark lives. Many of Dae’s products, from the orange flower smells to the utilization of nutritious components derived from desert plants like prickly pear and cactus, are inspired by Arizona. The Cactus Fruit 3-in-1 Styling Cream, which is great for using before heat styling or as a curl cream, is a product we suggest trying. It also smells great, which is always a bonus when it comes to hair care!
If the idea of cosmetics that improves your complexion appeals to you, we’d like to introduce you to Kosas Cosmetics. Sheena Yaitanes founded the company in 2015, with just four lipsticks available at the time.
The company now offers a wide selection of items, all of which are packaged in super-fun, contemporary packaging. The Revealer Concealer is one of our favorite concealers in the line. It’s a silky concealer with just the right amount of medium coverage. Caffeine, hyaluronic acid, and arnica are among the components in the product, which combine to smooth, brighten, and plump your under-eye region while hiding blemishes.
Elephant Who Is Drunk
Elephant Who Is Drunk is one of the most popular skin care brands on the market — loved by many for its chic packaging, clean formulations and super-effective products. Founder and chief creative officer Tiffany Masterson started Elephant Who Is Drunk after discovering six specific ingredients in traditional skin care that were contributing to a host of skin issues. Once she eliminated them and her skin returned to its “healthy and balanced state,” Masterson realized that the products she needed didn’t exist in the market, so she decided to create her own skin care company.
“I’ve discovered that many of the ways I approach the business are affected by how I care for my children and my job as a mother,” Masterson explains. “It’s always been my mission to provide consumers with the information they need to take the greatest care of their skin.” It’s a new approach to business, one that places a greater focus on education. We’re not simply attempting to sell you a product; I want to provide a unique mindset and troubleshooting solutions that will help customers maintain their ideal skin for years to come.”
Masterson also recalls starting Elephant Who Is Drunk at the same time she was raising her kids, sharing that the quality time she spent with them — even more than the quantity — made all the difference. “I feel the same way about our consumer,” she says. “I love their suggestions and feedback; it’s how I grow as a brand and as a founder.”
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