Today, Google announced a new policy change for apps and games in the Play Store. Apps with third-party billing will have to adopt “two-step” authentication on their accounts. This means that there is no way app developers can use one set of credentials while integrating other services like Google Pay or Amazon’s payment system. Developers must now verify all transactions through two-factor authentication (2FA).
Google has recently activated its new policy on its payments in the Play Store. This policy is a way to help developers make money from their apps and games, while still giving users the option of not using Google’s payment system. Read more in detail here: google in-app purchase policy.
Google has activated its new payment policy on the Play Store.
Mobile applications, as well as the micropayments or subscriptions that are often linked with them, are a source of recurring revenue for both the apps and the App Store or Play Store. However, this same reason has caused a slew of issues, as retailers want to keep all transactions within their own payment systems, while developers want to add links or other options to redirect customers to their websites, allowing them to manage collections and payments directly, without the need for commissions or store intervention.
In reality, in reaction to Epic Games’ decision to handle transactions directly, the App Store and Play Store deleted Fornite from their catalogues at the end of 2020, making it one of the most downloaded games in recent years. Around the same time, Google unveiled a new payment policy for the shop, which had been deferred until today.
Google has started implementing its new payment policy on the Play Store.
This new regulation, according to Google, will require app developers to utilize the company’s payment infrastructure for app transactions. To put it another way, every subscription, micropayment, or purchase made inside the app must be paid through the Play Store payment system.
As a result, the apps may not include any sort of link or redirection option that directs users to another website or payment platform in order to buy a subscription. This new policy has been in effect since April 1st, and developers will have a two-month grace period to adjust their apps to the new rules.
To put it another way, any apps that do not comply with the new criteria will be removed from the store by June 1. Similarly, the execution of these transactions is accompanied by a charge that developers must pay to the Play Store in exchange for the service’s offering. Depending on the category in which the application is discovered, it will range between 15% and 30% of the transaction value. This might result in higher membership charges or application purchases, however we’ll have to wait and see what steps developers take.
A new policy that is not suited for everyone
The deadline for Indian developers, on the other hand, has been extended to October of this year, but this might change in the future, since the Competition Commission of India (CCI) has concluded that these circumstances are unfair to developers. This might make it difficult for the digital behemoth to put these regulations in place in the Asian nation.
Furthermore, South Korea Because a rule was passed in 2021 requiring Google and Apple to allow that developers offer payment options in their products, the new regulation could not be implemented. Google, on the other hand, has said that it would accept third-party payment methods and charge an 11 percent fee on any transactions completed via them.
Until far, they are the only nations that have expressed opposition to the technical giant’s new implementation. However, it’s conceivable that other authorities throughout the globe may take fresh steps to challenge this strategy, which treats developers unfairly while clearly benefiting Google.
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Google has recently announced a new policy on its payments in the Play Store. The company will now charge subscriptions for apps and games that use Google Play Services. This is to prevent developers from using this service without paying for it. Reference: google play billing subscription.
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